The need for internationalization of the university today is determined by:
- The globalization of the world economy and the labor market;
- Strengthening the role of universities in building of a knowledge-based economy;
- Enhancing the international cooperation in the sphere of education and science;
- The formation of an international competitive environment for universities working for strengthen its own position in the international market of educational services.
The university is in this context is a company that sells educational service to the consumer – seekers of higher education, industry, university-partner, state. A key aspect of the university perspective becomes its foreign economic activity with an emphasis on the export of educational services, which may take various forms.